Air purifier manufacturers see sales rise as pollution levels

Air purifier manufacturers see sales rise as pollution levels

As the pollution levels in Delhi and surrounding areas continue to worsen and the air quality index touches alarming levels, room air purifier manufacturers are witnessing an increase in sales numbers.

Like in previous years, manufacturers are looking for a silver lining as to the sales numbers of this seasonal product after Diwali and have now touched a market size of around Rs 500 crore, with Delhi NCR and northern region accounting for nearly half of the sales. Contributes three-fourths.


This season, manufacturers have rolled out new models and are claiming to relieve the threat not only of poor air quality, but from the SARS COV-2 virus, among other smart features.

Marzin R Shroff, Managing Director and CEO, Eureka Forbes, said, “We are confident that our innovative range of products will capture a significant market share during 2021. More importantly, it will greatly benefit thousands of households across the country. Will provide necessary relief.”

Without disclosing actual figures, Shroff said Eureka Forbes’ sales in this segment grew 30 percent over the previous year.

Mahesh Gupta, Founder and President, Kent RO said that the company has already seen an increase in sales this season as compared to last year and expects the momentum to continue till the end of winter.

“We are expecting an increase in demand in the coming days due to the steady decline in air quality, increasing knowledge of air purifiers, increasing health awareness among consumers. Also, increasing awareness about the effects of indoor pollution in residential areas. Demand is being created in the and institutional sector for air purifiers, Gupta said.

Earlier, 70 percent of Kent air purifiers were sold in Delhi NCR, but this year their demand has increased from other cities as well.

“The air purifier segment is not limited to Delhi-NCR region only, but there is also demand from neighboring states and cities including Chandigarh, Ludhiana and Jalandhar and various regions of Haryana,” he added.

Air purifier sales peak only when consumers see pollution rising to alarming levels, he said, adding that increased media coverage of poor air quality has led to increased consumer awareness, resulting in higher sales.

We have seen that there has been a sudden spurt in the demand for air purifiers during the haze conditions in Delhi in the last four years. The onset of winter only worsens the air quality and acts as a catalyst to boost the sales of air purifiers,” Gupta said.

According to Shroff, now consumers have become more aware about air purification technology and hence are making an informed choice in comparing technical parameters, he said.

According to internal estimates, the current market for air purifiers in India is around Rs 450-500 crore annually, he said, adding that the market is beyond the limits of developed metro markets.

“The market has witnessed sporadic growth but is largely concentrated in the northern regions of India, which contribute to over 80 per cent of the market,” he said.

However, he also added that this trend is definitely and continuously changing, although with increasing awareness about increasing pollution and its harmful effects, there will be a rise in demand in other areas across the country including non-metropolitan areas.

As air pollution in the national capital nears emergency level, the Delhi government on Saturday announced several emergency measures including closure of schools for a week, ban on construction activities and work from home for government employees to tackle the pollution crisis. Of. The city suffered.

British tech firm Dyson said air pollution levels vary throughout the year, at which time they peak in India due to changes in weather and temperature, as well as seasonal activities.

“At Dyson, we have long invested in air quality research and filtration technologies, supporting research with partners such as Imperial College London to help communities better understand the problems we want to solve. Equipping them with data about air quality that they are exposed to via our connected machines. And the Dyson Link app will help empower them to make meaningful decisions to reduce their exposure to air pollution,” said Dyson Brian Hu, senior engineer at

Companies have also added new models in this segment this year. According to Shroff, the Eureka Forbes lineup includes six new launches for the 2021-22 season.

Air purifier segment has become very competitive as there are more than 15 companies in this room air purifier segment with their products starting from around Rs 4,200 to above Rs 50,000.

However, manufacturers like Panasonic have exited this segment by introducing air conditioners with air purification technology.

At Panasonic, we are focusing on innovations related to improving indoor air quality, keeping deteriorating air quality in mind. Gaurav Sah, Business Head, Air Conditioners Group, Panasonic India said, “Earlier this year, we introduced air conditioners with air purification technology.

These ACs improve indoor air quality all year round, even in winter, as the cooling function does not need to be turned on every time.

(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is generated automatically from a syndicated feed.)

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