Colgate India meets distributors body to resolve price parity issue
– World Affairs SRS
“As always, we at Colgate-Palmolive are committed to forge productive partnerships with our distribution network to serve consumers,” Colgate India said in an emailed response to Business Standard.
“To that end, we have – and will continue to hold – meetings with them to discuss and resolve their concerns. In addition, we have met with the All India Consumer Products Distribution Federation (AICPDF) and with them our distributors We have shared our process of engagement with you and our commitment to resolve their issues.
The email response by the toothpaste major also said the federation supports its efforts.
Colgate India said, “We will continue to work with our distribution partners so that consumers can continue to enjoy our trusted oral and personal care products.”
AICPDF was not available for comment.
Colgate India’s meeting with distributors comes after the traditional channel stopped supplying Colgate MaxFresh products in Maharashtra. State distributors had also decided to suspend the supply of Colgate Vedshakti and the company’s toothbrushes for the rest of the month.
The AICPDF wrote two letters to fast-moving consumer goods companies in December to discuss the issue of price parity.
In a stock exchange filing on Tuesday, Colgate India said it was engaging directly with its distributors to resolve their challenges.
Colgate said in the exchange filing, “The company is not aware of any information in this regard (distributors’ decision to stop supply of Colgate MaxFresh range of products), which requires disclosure to the exchanges. In addition, The news article has no material impact on the company (Business Standard reported on Saturday that distributors in Maharashtra will stop supplying Colgate India products in a phased manner). The company will ensure that the supply of its products in the state remains uninterrupted.
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