Facebook launches largest maker education, enablement program
With a focus on content creators driving more users, audiences and commerce across different platforms, platforms are shifting their focus to helping them do more, better monetize and increase user engagement.
The event also featured creators who launched their Augmented Reality effects in partnership with Facebook, as well as those who have made good money and learned to share with everyone.
Creator Day India saw keynotes from Adam Mosseri, Head of Instagram, who spoke about the success of reels in India, the importance of India and the work being done to help creators earn a living on the platform.
“Creators across India are shaping popular culture, and we are proud that our platforms play a big role in unleashing their creativity and helping them earn a living. The building blocks of a producer economy are coming into place. Ajit Mohan, Vice President and Managing Director, Facebook India said, “We are keen to enable creators to learn, earn and grow their communities on our platform.
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Instagram launched the next phase of Born-on-Instagram in an effort to make access to creator resources more scalable and democratic. The “Born on Instagram” program was launched in 2019, but will now have a major impact on learning through a self-paced e-learning course with creators across India. At the end of the course, they will also get a Course Completion Certificate.
The program will also provide live masterclasses with experts, the latest on trends, product updates, and challenges to keep up with what’s happening on Instagram. It will also provide creators with the option to unlock monetary opportunities through various rewards and brand partnerships.
Instagram also shared details of the range of monetization tools it has to offer to support the diverse needs and ambitions of creators. Nikhil Chawla, food and travel creator of Facebook page ‘Hmm’, Nijo Johnson, founder of Facebook page PDT Stories, and Shreya Kadiyala of Tamada Media share their experience of leveraging in-stream ads to help creators monetize videos. enable. As little as a minute to earn a sustainable income.
The number of Facebook creators and video publishers monetizing in India grew more than 35 percent year-on-year, and in-stream revenue earned by creators and videos monetizing grew by more than 160 percent year-on-year happened. Publisher in India.
The company also highlighted its suite of monetization tools, including paid online events, that were launched during the coronavirus (Covid-19) pandemic to help content creators enjoy concerts, cooking classes and virtual events. Programs like tourism can help in earning money.
The company’s mobile AR platform, Spark AR, also announced a first-of-its-kind pilot.
Facebook has roped in six budding and aspiring creators along with top Indian AR developers – Roman Pillai (@theroznick), Hardik Sev (@hardiksave01), Naveen Upadhyay (@Naaaviiii), Kavin Kumar (@rbkavin), Varun Raikar, who are working on their Known for talent. (@vr7.tech), Nithin NS (@think.with.nithin), for showcasing the ease of AR construction and highlighting how it triggers trends.
AR filters are a growing use case among Instagram users and the ability to create new ones will interest more users on the platform.
As a result, creators @TheMermaidscales @hiSukirti @sakshishivdasani @rjabhinavv @jodianoorabh and @sbhubhamusic launched their AR Effects on Creators Day India.
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