Indian exporters on Amazon gear up for Black Friday and Cyber

Indian exporters on Amazon gear up for Black Friday and Cyber

E-commerce firm Amazon India said that as part of its Global Selling Program over 70,000 Indian exporters are set to showcase a range of ‘Made in India’ products to global customers during the annual Black Friday and Cyber ​​Monday (BFCM) sale. Indian exporters are launching over 52,000 new products across Amazon’s global websites for the upcoming holiday season. Black Friday and Cyber ​​Monday sales begin on Thursday, November 25 and end on Monday, November 29.

“The BFCM sale marks the start of the global holiday season. Right after the festive season in India, this has traditionally been a significant growth period for our sales partners,” said Abhijit Kamra, Director, Global Trade, Amazon India. “With more people globally relying on e-commerce for products, we believe the 2021 BFCM sales period will help accelerate the esports business for our vendors.”


Amazon customers globally will be able to discover and enjoy a range of products by exporters across India across categories including home & kitchen, STEM toys, apparel, health & personal care, office products, jewellery, beauty and furniture. Black Friday and Cyber ​​Monday are important events marking the start of the holiday season in the United States and at this time customers are looking at items for use at home and for gifting to friends and family.

Amazon works with Indian exporters to help them identify key holiday shopping trends to bring them relevant product assortments. It supports them with logistics solutions to prepare their inventory, and guides them to market their products through multiple deals and advertising options.

Kamra said, “E-commerce exports help in reducing the entry barrier for Indian MSMEs to build and grow their export business.” “Through Amazon Global Selling, we will continue to make exports easy and accessible for MSMEs across India and contribute to the government’s vision of promoting exports.”

Some of the globally popular Indian brands from Amazon Global Selling, which will be offering their unique products and creations this holiday season, include Skillmatics, which has a wide range of engaging toys that will help kids master the way through the joy of play. Enables building skills. Their latest launches for the holiday season bring diversity to educational science kits in build and play formats (the Buildables range) and interactive treasure hunt card games for the family. Clothing brands such as Virgin Crafts and Styleor will be showcasing their exclusive holiday range of shirts and scarves and showcasing their new and exclusive bespoke collection of Vahdum Teagift Sets which are an assortment of beautifully curated wellness teas packed in exquisite gift sets .

Shauravi Malik and Meghna Narayan, Co-Founders, Slurp Farms said, “Our mission is to expand access to healthy food products made from millets and natural sugars that are tailored to the needs of Indian and global consumers.” They launched Slurp Farms on Amazon in October 2016 and over the years has expanded operations to global markets such as the United Arab Emirates, Europe and most recently, the United States. They have participated in several sales events on Amazon, which has increased the discoverability of our products. This is the first BFCM sale they will be participating in, where they will showcase a wide range of their offerings – including millet-based pancakes, oatmeal and cake mixes, natural sweeteners and immunity-boosting products. “With increased consumer demand during the Slurrp Farms storefront live and BFCM sales on Amazon, we are expecting a 3-x growth in sales on Amazon,” Malik and Narayan said.

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