Netflix buys first video game studio, launches mobile game

Netflix buys first video game studio, launches mobile game

Netflix has bought video game maker Night School Studios and rolled out five mobile gaming titles in select European markets, the company said on Tuesday, as it looks to diversify revenue sources amid intense competition in the streaming space.

Night School Studios, the company’s first gaming studio purchase, is best known for its first game, “Oxenfree,” a supernatural teen thriller with a terrifying soundtrack.

The studio’s games, which are available on Sony’s PlayStation, Microsoft’s Xbox, Nintendo Switch and PC, will be the first non-mobile titles in the streaming giant’s newly created video game portfolio.

“Like our shows and movies, these games will be included as part of your Netflix subscription – all with no ads and no in-app purchases,” the company said.

Netflix mentioned its plans to foray into gaming during its last quarter earnings release, as new players, including Disney+ and HBO Max, are increasingly gaining subscribers, intensifying competition in the streaming landscape.

The company said earlier in the day that it had released “Stranger Things: 1984”, “Stranger Things 3: The Game”, “Card Blast”, “Teeter Up” and “Shooting Hoops” on Android for Netflix members in Spain and Italy. Titles are presented. .

Poland, where “Stranger Things” titles are already available, will receive the other three titles.

“We see gaming as another new content category for us, similar to our expansion into original movies, animation and unscripted TV,” the company said in its shareholder letter.

“We think the time is right to learn more about how our members value sports.”

(Only the title and image in this report may have been reworked by Business Standard staff; the rest of the content is generated automatically from a syndicated feed.)

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