SBI General Insurance launches ‘#BahaneChhodoTaxBachao’ campaign – World Affairs SRS

SBI General Insurance launches ‘#BahaneChhodoTaxBachao’ campaign

– World Affairs SRS

State Bank Of India General Insurance Company Limited started a campaign titled ‘#BahaneChhodoTaxBachao’ To raise awareness about the need to buy health insurance to save tax. It will also throw light on other benefits of opting for health insurance. The objective of this campaign is to raise awareness about how buying health insurance can help people save tax which is crucial and seasonal in the last quarter of the financial year for all Indians. The campaign will also highlight other benefits of choosing health insurance.

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The campaign is in a quirky Vox Pop format featuring the anchor Rudraksh Singh aka Rudy is seen traveling in major cities like Mumbai, Bangalore, Delhi and Kolkata and asking people the biggest excuse not to buy/choose health insurance. The idea here is to find ‘India’s biggest excuse’ for not opting for health insurance. Health insurance not only prevents a medical emergency but also benefits from saving tax under Section 80D of the Income Tax Act, 1961.

Important facts for all competitive exams:

  • SBI General Insurance Established: 24 February 2009;
  • SBI General Insurance Headquarters: Mumbai, Maharashtra;
  • SBI General Insurance MD & CEO: Prakash Chandra Kandpal;
  • SBI General Insurance Tagline: Suraksha Aur Bharosa Dono.

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SBI General Insurance launches '#BahaneChhodoTaxBachao' campaign_60.1


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